However, I do remember one of our Hip Hop Soul events, the queue literally was the span of two city blocks. Shout out to Matt Darlene and all the Junction House staff Biggest accomplishment for the brand so far?Ī: That's a tough one as I feel everytime we run an event and see people enjoying themselves that’s an accomplishment in itself. These days it's very hard to get venues to host urban events with the hip hop culture so instead of stressing to find an art gallery to paint in, we stayed were we loved. Another factor that made us put the two events back to back was Junction House being a pleasure and stress-free venue to work with. While we’re finishing up the paint party, our Hip Hop SOUL guests slowing peek in and ask, “what’s this and how can I get involved”. Soulful hip hop, alternative hip hop and RnB, future sounds and all the stuff we listen to while relaxing and turning up and the same time - the two events are a match made in heaven. Q: You run a club night straight after your paint party Sip ‘N’ Stroke, is it easy to do both?Ī: As mentioned before, having Hip Hop SOUL’s same eclectic crowd, I knew the two events would blend perfectly. After talking it through with the team, we set the date and boom, Sip ‘N Stroke was born. I always had it in my mind that I wanted to pioneer a new type of an event in the UK and to be an industry leader so my significant other and I were just brainstorming, and she gave me the confidence to just do it. Q: Where did your concept of Sip ‘N’ Stroke come from?Ī: I was already running Old Skool Sundays and Hip Hop Soul and noticed that the crowd was very artistic, creative and afrocentric so I thought to myself, what's next up? Quick shout out to Naomi and Yvonne for basically helping me turn some of my crazy ideas into reality. I have a weird mind. As good as it is being able to do these things myself, I can't stress enough how important it is to have a team and delegate tasks to them that they are strong in allowing them the freedom to express and showcase their skill. Having these skills has saved me a lot of money, which is vital in the early stages of any business as well as keeping the event out the bow. In terms of the process, I get involved in everything from conception, graphics design, editing videos, finding venues, marketing the event through several media channels to managing all aspects of the event on the night. Merch Millions with an attendee at Sip 'N' Stroke I also step out of my shoes and look at the product or service from the customers point of view. Q: What type of skills do you need in your role?Ī: I definitely think it helps to be well rounded in terms of skill set, especially in the early stages.
I was good at taking a product or service and making it look new and exciting like it’s a brand-new item just invented by me. I gave myself the title creative marketer when I moved to London and learned that not everything sells as easy as snow cones in 30°-degree heat. My mom took me to buy about five different flavours of simple syrup and BOOM, overnight neighbourhood Donald Trump (pre-presidential non-idiot Trump that is). I bought a snow-cone maker from my neighbour’s yard sale in Miami.
Q: How long have you been a creative marketer?Ī: I've been an entrepreneur since I was 12 years old when I started my first business. From events marketing and business branding, I get it all done. The Miami-born creative entrepreneur successfully started Sip ‘N’ Stroke and after reaching advance sold out status, the event has become very successful with the next one taking place nn Easter Weekend (Apr 20).įind out more about the event and its founder below:Ī: I am a Miami-raised entrepreneur living in London for the past six years. It's then followed by a chance to get on the dance floor, let go and turn up! So, this week I decided to catch up with the founder, Merch Millions. Sip 'N' Stroke, is an initiative which gets people together to embrace their artistic talents in a social environment and create some cool masterpieces! WASSUP PEEPS? Over the weekend, many events took place across London and one in particular stood out for me.
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